Client Diploma project | Project 'Shennong Tea' Packaging
I had to design the surface graphics for 3 herbal teas. The brief was to design consistent branding for all 3 containers. They would be aimed predominantly at women who are 25+ and health conscious. We also had to consider how they would look on a retail shelf with other packaging.
The logo was based on the name of the original discoverer of tea – Emporer Shennong from China, so I decided the contents of the packaging would be the 3 most popular Chinese teas.
I kept the style and colours quite feminine. The colours would all work together on a retail shelf but also independently. It also allows for future flavours to be developed and would lend itself to colour and image adaptions.
The logo was based on the name of the original discoverer of tea – Emporer Shennong from China, so I decided the contents of the packaging would be the 3 most popular Chinese teas.
I kept the style and colours quite feminine. The colours would all work together on a retail shelf but also independently. It also allows for future flavours to be developed and would lend itself to colour and image adaptions.
